Loyalty Points...Imagine If We Wasted This Much Cash!

Can you imagine what $16 billion looks like? It is an incredible amount of money, it is also the amount of perceived value of rewards points wasted by Americans annually.  Americans accumulate the perceived value equivalent of $48 billion in rewards points per year.  One third of those points expire, and are never used.  If redemption of points is an indicator of engagement in programs, loyalty marketers should encourage their customers to redeem their rewards points as much as possible! Can you think of ways to encourage consumers to use their points?