The challenges in the commercial cleaning industry are many. Service providers, also known as “janitors” are often considered by employers to require “low skill” and little to no industry specific education. These circumstances often lead to the lack of motivation for cleaning service providers which can result in high employee turnover, and higher than desirable expenses. What can commercial cleaning and janitorial companies do about this? Here are a few ideas:
- Reward service providers with gift cards after having a pre-defined run of no complaints from customers. Could be for the month or quarterly, but the goal is to give the employee something as an incentive to strive for, beyond their base pay and benefits.
- Offer incentives, like Boston Market or AutoZone gift cards, for those who service new customers that result in long-term customers (perhaps when they schedule their 6th cleaning, it triggers the employee reward). This indicates that a new customer is pleased and becoming a loyal customer.
- Utilize gift cards to curb attrition, by incentivizing office managers that handle customer complaints to please your customer base. Those office managers are also sales people, gift them sales incentives to convert 1-time cleanings to ongoing customer status.
- Offer gift cards to customers to solicit their feedback about the service they’ve been receiving; this helps you find problems before they affect your business in a mass loss of customers.
- Create a customer referral program and reward your loyal customers to refer their colleagues, friends and family.
- Gift cards are the perfect ‘thank you’ for “customer anniversary” and holiday giftsHelp your employees and customers stretch their family budget, which while saving on bulk gift card orders. Click here to review the gift cards you can buy in bulk and save!
