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Unlocking Sustainability: Insights from Gift Card Industry Leaders

Special thanks to Jim Schulz of Travel Tags, Inc. and Rich Olson of Optimum Card Solutions, LLC, who generously shared their insights and experiences for this blog post. Your valuable contributions have enriched the content and provided readers with a deeper understanding of the subject matter. 

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Guide to Incentivizing Study Participation with Gift Cards

Whether it’s an academic study or a commercial focus group, it's critical to recruit and maintain the right audience to ensure statistical significance to support a hypothesis or represent a buying group. The most straightforward way to recruit and maintain that audience is through incentives.  

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How To Integrate Gift Cards into Your Customer Service Programs

Customer service is often associated with long hold times, complicated solutions and an overall bad experience for customers. These interactions are crucial moments in the customer journey that can make or break a relationship, so turning a negative into a positive can increase lifetime customer value exponentially.

When considering how to improve customer service, gift cards are a great way to integrate rewards into your service experience and leave customers with positive memory of their interaction. This blog will outline how integrating gift cards into customer service programs can help enhance customer experience, boost loyalty and retention, build positive associations with customer support and improve the overall customer experience.

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Maximizing the Effectiveness of Prepaid Cards to Boost Rewards and Incentives Programs

Maintaining an engaged workforce is top of mind for many employers in today’s competitive job market. Implementing effective employee reward and incentive programs with gift cards is a flexible, easy way to keep employees happy and provide positive reinforcement that fits any budget. When selecting the gift cards to use in your program you can select either prepaid cards or branded gift cards. Prepaid cards are retailer agnostic and come primarily from VISA® and Mastercard® while branded gift cards are usable at one specific retailer. Both products offer flexibility, easy delivery and convenience for program administrators and program participants alike.

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Top 4 Ideas to Increase Employee Engagement Through Employee Gift Cards

As Americans get used to the next phase of the COVID-19 pandemic, what is to become of the way we work? We are over 2 years into a world of remote, hybrid and flexible work, and workforce trends indicate that this is the way work will be for the foreseeable future. Workforces of all kinds have proven that they can do their jobs remotely, that productivity doesn’t suffer, and that employee experience improves. As employees are challenged with communicating, and staying motivated working remotely, employers need to adapt employee engagement programs to address these new conditions.

Employee engagement programs are more important now than ever in order to boost morale, facilitate open communication, and maintain motivation within your newly remote organization.

Based on our experience of being a remote organization for almost 20 years, we’ve identified several successful strategies to implement as you adapt your employee engagement program for a remote workforce.

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