Leveraging Gift Cards During National Cheesecake Day 2016
One of America’s sweetest holidays is almost upon us. National Cheesecake Day is observed every July 30th. This tradition started by The Cheesecake Factory, is a great way for families to come together over a sweet treat. This year, the Cheesecake Factory will introduce new Chocolate Hazelnut Crunch Cheesecake, topped with Nutella, laying on a blonde brownie crust. Slices will be available for half price on National Cheesecake Day. Click here for more details
The Evolution of Gift Cards
It all started with paper gift certificates. These certificates were given to employees, customers, and partners for meeting goals, recognition on a job well-done, or just as a simple thank you. Gift certificates were often mailed and could take weeks to reach their recipients.
Gift Card Insights: Gift Card Usage Grows
Over 3,300 U.S. consumers over the age of 18 were surveyed for this year’s
Consumer Insights Study from
First Data. The Consumer Insights study provides a comprehensive gift card insights on consumer usage. This year’s study shows how vital gift card programs are to a retailer’s marketing strategy. The popularity of online shopping and usage of mobile wallets have been embraced by consumers, as the desire grows for faster and more personalized shopping experiences.
Summer Gift Card Ideas
In our recent post, Gift Cards are the Go-To Gift for Summer, we talked about the popularity gift cards were gaining in the gift market throughout the spring and into summer. According to a recent survey from the Retail Gift Card Association, 70% of shoppers planned to buy a gift card for occasions like Father's Day, weddings, graduations, and birthdays.
Summer Gift Cards are the Go-To Gift
Summer gift cards are gaining popularity in the gift market this spring and summer. As individuals look for gifts for moms, dads, grads and newlyweds, gift cards continue to be the catch-all gift that's easy for the gifter and always a pleasant surprise for the giftee. The infographic below from the Retail Gift Card Association reveals that 80% of gifters want their recipients to have the option to redeem online or in-store, showing that omnichannel flexibility is an overwhelming consumer concern. Since gift cards are flexible in nature, consumers want to ensure that recipients have as much flexibility in how and where they redeem as they do in what merchandise they redeem for.
