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2013 IMA Summit, Gamification is HOT in Rewards and Recognition

Posted, by Deborah Merkin
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The GiftCard Partners team is in Denver, Colorado this week to attend the
2013 Incentive Marketing Association (IMA) Summit. GCP joins a large number of other companies that are also part of the IMA, and make up this $46 billion incentive industry. We’re excited to meet, share and learn about the latest in this booming field over the course of the next few days. One of the many sessions the IMA will be holding is
Game Mechanics and the Future of Reward and Recognition Programs. The team is excited to learn more about Gamification and how this popular tool in reward and recognition programs has taken off and what the future holds for it in modern business. As it stands now, according to a recent IRF poll, more than 60% of recognition program owners have started implementing gamification. The session will highlight:

  • The difference between games and gamificaiton
  • How game mechanics map to best practices of reward and recognition programs
  • The core game principles you need to know
  • And much more

We know you might not be in Denver, but you can still stay up to date on the latest in the Rewards and Recognition industry. Check out this Incentive Research Foundation (IRF)
handout on Game Mechanics & Incentives! Is your company one of the many that has adopted gaming techniques or considering it for the future? We'd love to hear your experience with gamification!

Topics: Events and Trade Shows, Reward Gamification, Rewards and Recognition, Gift Card Programs, Studies & Research, Employee Incentives & Rewards

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