GiftCard Partners Blog

Personalization is emerging as the new standard for client interactions. For example, customized gifts constituted over 50% of corporate holiday gifting in 2022, reflecting clients' desire for tailored experiences². Clients perceive personalization in business as positive experiences that make them feel valued and unique.

Health plans are under growing pressure to improve member engagement while simultaneously lowering costs, increasing preventive care participation, and supporting better health outcomes. As value-based care models continue expanding, member engagement is no longer simply a communication initiative—it has become a measurable operational and financial priority for healthcare organizations.

Gift cards have become a popular choice for shoppers and a lucrative revenue stream for retailers. For small and mid-market businesses (SMBs), leveraging gift cards effectively can make a significant impact on sales and customer engagement. In this blog, we will explore best practices specifically tailored to small businesses and mid-market retailers to help maximize their gift card sales and drive business growth.

Incentives are a popular tool used in safety programs to reduce the frequency of workplace injury and accidents.

The Incentive Research Foundation (IRF), a leader of research and education in the global incentive and recognition industry, recently published its first study about U.S. federal regulations that impact reward and recognition programs.