2013 IMA Summit, Gamification is HOT in Rewards and Recognition
The GiftCard Partners team is in Denver, Colorado this week to attend the
2013 Incentive Marketing Association (IMA) Summit. GCP joins a large number of other companies that are also part of the IMA, and make up this $46 billion incentive industry. We’re excited to meet, share and learn about the latest in this booming field over the course of the next few days. One of the many sessions the IMA will be holding is
Game Mechanics and the Future of Reward and Recognition Programs. The team is excited to learn more about Gamification and how this popular tool in reward and recognition programs has taken off and what the future holds for it in modern business. As it stands now, according to a recent IRF poll, more than 60% of recognition program owners have started implementing gamification. The session will highlight:
Workplace Gift Cards, the Answer to Business Lunch Meetings
Sending employees out for business lunches or dinners is a great way to offer some flexibility and change of atmosphere to employees. Help them get out of the office, put them in a neutral and more personal setting, and new ideas will flow. However, the moment the check comes so does that awkward question of who picks up the tab?
Corporate Employee Programs & How to Incorporate Incentives
We’re finding that people are still questioning why companies across the U.S. are spending $22.7 BILLION
1 on gift cards as incentives in corporate employee programs and what this segment of the B2B gift card market is all about. AND we’re also finding that corporations and companies of all sizes are STILL surprised to learn that there are savings to be had on bulk gift cards purchased for employee motivation, employee engagement, and employee rewards. Why are 52% of U.S. businesses using gift cards to recognize and reward employees, sales folk, partners and customers.
2 Dig deep into how gift cards are utilized in the workplace to motivate, incent, and reward in employee programs.[hs_action id="2877"] 1 & 2 Source: IRF Market Study: B2B Gift Cards
Come on in and stay awhile, Building Customer Loyalty
The value of building customer loyalty shows in your bottom line. You know that attracting new customers is important but still not the crucial part of your loyalty program. It’s just the first step, next comes building customer relationships. It can cost your company 5-7 times more to find new customers than to retain one, so nurturing and engaging consumers once they have chosen your brand is key to big savings and a successful ROI in the long run.
Is Management Committed to Company Safety?
It may sound like an obvious thing to say…”that management needs to be committed to their safety program for it to work”. But, all too often safety programs feel like a pretense to employees and this sets the stage for safety behavior. Real world experiences with safety programs and safety incentives tell us that this is happening all the time. The act of selecting which incentives and rewards will be offered sets the tone for your program. Will you expect employees to feel rewarded for fewer accident reports with a “super-star” coffee mug, or other trinkets? Cash is appreciated and remembered, but you won’t receive discount on cash rewards. Gift Cards are the perfect incentive for safety and corporate rewards and business incentive programs, as discounts are achieved for volume orders. Companies like
GiftCard Partners offer only volume orders and discounts on top gift card brands like
Speedway (Gasoline),
The Cheesecake Factory,
Boston Market,
AutoZone and
many more.
