GiftCard Partners Blog

We’re finding that people are still questioning why companies across the U.S. are spending $22.7 BILLION
¹ on gift cards as incentives in corporate employee programs and what this segment of the B2B gift card market is all about. AND we’re also finding that corporations and companies of all sizes are STILL surprised to learn that there are savings to be had on bulk gift cards purchased for employee motivation, employee engagement, and employee rewards.  Why are 52% of U.S. businesses using gift cards to recognize and reward employees, sales folk, partners and customers.
² Dig deep into how gift cards are utilized in the workplace to motivate, incent, and reward in employee programs.[hs_action id="2877"] 1 & 2 Source: IRF Market Study: B2B Gift Cards

The value of building customer loyalty shows in your bottom line. You know that attracting new customers is important but still not the crucial part of your loyalty program. It’s just the first step, next comes building customer relationships. It can cost your company 5-7 times more to find new customers than to retain one, so nurturing and engaging consumers once they have chosen your brand is key to big savings and a successful ROI in the long run.

It may sound like an obvious thing to say…”that management needs to be committed to their safety program for it to work”. But, all too often safety programs feel like a pretense to employees and this sets the stage for safety behavior. Real world experiences with safety programs and safety incentives tell us that this is happening all the time. The act of selecting which incentives and rewards will be offered sets the tone for your program. Will you expect employees to feel rewarded for fewer accident reports with a “super-star” coffee mug, or other trinkets? Cash is appreciated and remembered, but you won’t receive discount on cash rewards. Gift Cards are the perfect incentive for safety and corporate rewards and business incentive programs, as discounts are achieved for volume orders. Companies like
GiftCard Partners offer only volume orders and discounts on top gift card brands like
Speedway (Gasoline),
The Cheesecake Factory,
Boston Market,
AutoZone and
many more.  

Damaging storms, tight finances as we approach the holidays, and stressful political and economic times…what can we do to ease the burdens? Although it’s not always possible to give holiday bonuses during the tough times, there are less expensive things we can do to help our employees’ families. When offering cash bonuses, it’s difficult to decide if the dollar amount hits the spot for the employee. However, a gift card for a full family meal or 2 at
Boston Market, will hit the spot. Research tells us that 61% of employees would be satisfied with a $25 gift card, and 88% of employees would be satisfied with a gift

As we navigate through 2024, rising automotive maintenance and operation costs are becoming a significant concern for many Americans. While fuel prices remain a pressing issue, the broader impact of vehicle maintenance costs cannot be overlooked. Recent data from the U.S. Bureau of Labor Statistics indicates that automotive maintenance and repair costs have surged by 5.7% over the past year, adding to the financial burden on households. In response to this growing challenge, companies looking to reward and support their employees should consider offering AutoZone^® and Jiffy Lube^® gift cards.