Incentive Magazine gathered professionals from across the motivation, recognition, travel, and rewards spectrum to come together for a discussion on the state of the incentive industry. Corporate gift cards, or, gift cards used in the corporate environment portion of the B2B marketplace was a hot topic! In their interview,
Magazine posed the question, “How is the gift card market doing?,” the panel had some interesting views on corporate gift card use.
- Gift card denominations are decreasing, being used more for a tool that rewards behavior, as micro rewards or incentives
- Reward and incentive program participants are choosing gift cards over cash seven-to-one
- Gift cards are outweighing other staple rewards like iPad bundles and travel vouchers, with 75-80% of recipients opting for the gift card