GiftCard Partners Blog

As year-end approaches, employees are often asked to do more at work while managing more outside of it. Teams are closing out annual goals, covering time off, and preparing for the year ahead, all while personal schedules and financial pressures become more demanding.

Year-end rewards are not one-size-fits-all, but gift cards have clear appeal. In fact,81% of U.S. consumers would like to receive gift cards from their employer. Yet a reward that works for a distributed workforce may not suit a customer campaign, executive gift, or community program. Some organizations prioritize recipient choice and brand visibility, while others want speed, simplicity, or a specific experience.

Successful holiday incentive programs depend more on operational planning than on choosing the perfect year-end reward. Most organizations don't set out to run a poor incentive program. They budget thoughtfully, choose meaningful rewards, and genuinely want to recognize employees, customers, and partners with bonuses and rewards at year-end.

Employee recognition platforms are under growing pressure to deliver more than recognition. Customers increasingly expect rewards to be built directly into the employee experience—without requiring another vendor, another login, or another manual process.

Administrative Professionals Day is just around the corner, and it's time to celebrate the invaluable contributions of administrative professionals across the country. With over 18.5 million office and administrative support jobs making up 12.2% of total employment, it's clear that these roles are vital to every organization. This year, we’ll be recognizing and honoring the hard work of millions of administrative professionals, including assistants, office coordinators, and executive assistants.