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Top 5 Digital Gift Card Trends for 2015

Posted, by Deborah Merkin
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Now is a great time for your business to make innovative choices and stay ahead of the competition in 2015.   As a marketer, one must assess the best options to further build your brand and drive greater customer engagement. Digital gift cards have been a growing trend in the gift card industry, and here are the top 5 digital gift card trends for 2015: 1.
 Millennials Embrace Digital Gift Cards. - Millennials want instant gratification.  They want their needs satisfied "right here, right now" so digital gift cards are a logical solution when it comes to this target group.  In a
survey released by InComm last month, 18-35 year olds were likely to purchase at least one digital gift card during the holiday season.  The main reason for digital gift cards is that they can be purchased any place at any time with just the click of a mouse.  There is no need to get out of the house and wait in long lines at the grocery store.  Another appeal of digital gift cards is that they are completely customizable; customers can send personalized text, pictures, and in some cases, even video. 2.
Building Your Brand - Smart marketers realize that in a digital world gift cards open up brand new marketing opportunities.  The best brands are already catering to shifting trends and are inviting customers to a whole new customized gifting experience entirely online.  A great experience is also likely to make a brands campaign go viral with social network sharing. 3.
Digital Gift Cards Will Decrease Average Breakage - One of the reasons that digital gift cards are reigning in popularity is that they are less likely to get lost compared to their plastic counterparts. A
survey by
Bankrate revealed that 40% of 18-29 year olds end up losing their plastic gift cards.  With less loss, consumers are more likely to redeem the full value of the gift card and breakage rates begin to shrink.  Customers will utilize what they pay for and that will strengthen the customer/brand relationship and customers tend to redeem gift cards for significantly more than the gift card value.  Plus with digital gift cards being available on both mobile applications and mobile email, it's less likely the consumer will forget that the card is in their wallet. 4.
Loyalty Programs - As brands have embraced the shift from physical to digital gift cards, loyalty programs are following suit.  As opposed to loyalty programs shipping out individual cards to end-customers, they are able to email a gift card right to their client for instant gratification.  Brands will save on shipping and eliminate issues with lost gift cards and consumers won't have to wait to spend their gift. 5. M
arketers Can Bundle Digital Gift Cards with Products - For many years technology brands such as
Apple Inc., have bundled their brands.  For instance "Purchase a Mac and get a $100 iTunes gift card."  In 2015, more brands will follow this bundling method by offering a physical item with a digital gift card to make a more diversified and enticing promotion. Read the full story on The Top 5 Digital Gift Card Trends for 2015 at

Topics: B2B Gift Cards, Gift Card Trends, Digital Gifting

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