GiftCard Partners Blog

Incentive strategy is no longer just about what you give. It’s about how fast, how personal, and how seamlessly rewards integrate into increasingly hybrid, digital-first workplaces.

If you’ve already explored the classic “eGift vs. physical gift card” debate, you know there’s no one-size-fits-all answer. But market shifts, workforce expectations, and updated research from 2025–2026 give us clearer guidance than ever before.

Let’s break down what works best now and where each format shines.

→ New! Use our physical vs digital gift card quiz to determine which format is right for your needs.

Stored value card popularity continues to grow in B2B markets, but gift card applications may help take it to another level.

In an effort to gain market share, Lyft and Starbucks have formed an interesting partnership involving gift cards and loyalty promotions. The promotion combines digital rewards with traditional gifting and gift cards. Here’s how it’s working...

E-Gift Cards are great and we aren't the only ones who think so: e-gift card purchases to continue to increase every year. They fit directly into consumer’s busy life and our culture of having everything at our fingertips. E-gift cards are the picture of convenience and ease and are continually being integrated into mobile wallets and apps on cell phones. Retailers are even creating online malls for consumers to do all their shopping from the comfort of their own home.

When CVS Health made the bold decision to remove tobacco from store shelves, everyone wondered how the decision would affect overall sales. Well in 2015, CVS Health racked up over $153 billion in total sales and is expected to surpass $181 billion this year. This represents double-digit growth, which is impressive for a company as large as CVS health.