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Creating a Sense of Employee Purpose

Posted, by Deborah Merkin
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Company CultureAt a large company like PwC it is a constant struggle to establish employee purpose. Employees don't want to feel like a cog in the wheel on the road to nowhere. They want to see their impact and want to have purpose in their job, whether they are in an executive management meeting or filing papers in the mailroom.
So how do employers work to establish purpose at work? Here are a few ideas that came from
PwC's recent summit on social purpose that could have a positive impact on an organization, large or small.

  1. Let your employees be your guide: This is an area where millenials have changed the game a bit. They want to have input in their employers strategy and they want to be acknowledged and cared about. Ask employees what would give them purpose and what would motivate them.
  2. Bring in a variety of opinions: Bring in experts across a variety of fields. Don't think that input just from your organization or your industry is going to be helpful. Bring in opinions on motivation and purpose from all over the place. If you throw enough spaghetti at the wall, you'll find what sticks for your specific situation. It might be something you didn't expect.
  3. Create a Statement of Purpose: Almost like a decree or words to live by. Once you have outside input and input from your staff, create a document describing how purpose should fit into everyone's daily tasks.

For more information on PwC's summit
check out Fast Company. There are great ideas to fit organizations of every size.


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