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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Modern Sales Kickoff Ideas & Incentives That Motivate Reps

A successful sales incentive program goes beyond traditional bonuses — it energizes teams, aligns behaviors to business goals, and keeps motivation high throughout the year. Whether you’re planning sales kickoff ideas, designing incentives for sales teams, or creating sales motivation ideas that stick, this guide outlines actionable strategies to motivate reps before, during, and after your event.

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Building a Culture of Appreciation & Wellness with CVS® Gift Cards

Building a culture of appreciation is a business imperative heading into 2026. Organizations that consistently recognize and support their employees experience 31% less voluntary turnover and are 12 times more likely to see strong business outcomes. Yet many companies still struggle to turn appreciation into an ongoing, meaningful practice.

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2026 Wellness & Incentive Trends HR Needs to Know

Employee engagement has been a stated leadership priority for years, but HR teams are under growing pressure to prove that engagement and wellness initiatives deliver measurable business value. Budgets are scrutinized more closely, finance leaders want outcomes they can quantify, and employees expect programs that actually support their well-being.

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Team Celebrations: Holiday Parties with Gift Card Rewards

Looking to boost team morale and end the year on a high note? Discover how holiday celebrations paired with practical, personalized rewards can deliver maximum impact without breaking your budget.  

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Why Micro-Rewards Outperform Big Bonuses: The Behavioral Science Behind Consistent Recognition

Small rewards for employees are rewriting the rules of modern engagement. Across hospitality, retail, gig platforms, and fast-moving operations, performance doesn’t happen once a quarter; it happens every shift, every interaction, and every task. That’s why micro-rewards are emerging as a strategic advantage, giving teams motivation exactly when they need it and leaders a scalable way to reinforce behaviors that drive results. If you’re exploring what micro-rewards are and why they matter, this guide breaks down the psychology, the data, and the practical ways to bring them to life. 

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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