Ali is Realtor, writer, blogger and author. She is an expert negotiator and seeks to provide a fun atmosphere for buyers and sellers of residential real estate. She also provides professional training to the real estate industry on the use of social media, applications, communications and business development. Her blog can be located at www.liveinframinghamma.com. She has her BA in Politics from Ithaca College and MA from Syracuse University in Speech Communications with a concentration in Conflict Resolution and Negotiation. Her most recent book, To Post or Not to Post: A Guide to Social Media NETiquette, can be found on Amazon.com.
There are a lot of factors that go in to making home builders successful. Creating quality products at the best prices. Providing the newest top-notch and even trendy amenities that home buyers seek, like the stainless steel appliances and granite counters we all saw at every price point for the past decade. The most successful ones are fair, honest, communicative and efficient.
There are many success stories of companies who have paired up with another business to cross-promote a product or a concept. Look at Google and any number of technical companies like YouTube, Waze and Nest Labs (the home thermostat company). Or consider Starbucks and Teavana. Or potato chips made with barbecue sauce and ice cream companies who add candy to their confections. Even Crest toothpaste is co-branded with Scope mouthwash!
“...No product is perfect in if it’s presented to the customer in a way that doesn’t appear to be “caring” to the intended recipient. No matter how delicious the food, no matter how safe the jet travel, if it’s presented in a way that doesn’t show care for the customer, it’s not going to be a hit.”
Did you ever ponder what the restaurant and the real estate industries have in common? Imagine that as a conversation starter at your next party of social function!
The parallels are not widely published, but there are many commonalities between dining and home selling or buying. Both businesses rely heavily on repeat customers as a result of creating satisfied customers.
When a customer is pleased with a business, they are more likely to spread the good word to others, who will in turn patronize your business.
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