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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Employee Motivation to Boost Productivity

Employee motivation can be key to maintaining productivity, especially during times of the year like summer when employees can be distracted with kids ending school, or simply the change of season and the nice weather. Providing incentives to create a positive company culture and make the workplace employees feel motivated and inspired to be can provide the motivation to keep your employees productive throughout distracting times. Check out these three easy strategies for employee motivation and see if you could use them to boost productivity this summer.

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Incentives to Eat Less and Increase Employee Productivity

3 Great Ways to Celebrate National Safety Month

June is National Safety Month, so as we kick off the new month and the summer season, it seems like a great time to put some fun contests and training sessions in place for employees to help promote workplace safety. Here are a few quick and easy ways to make workplace safety a priority at your company this June, and how to continue it throughout the year.

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How Affordable Recognition Supports Teams Through Change

When your team is navigating transition—whether it’s organizational change, shifting priorities, or broader economic uncertainty—the way you recognize and support people matters more than ever.

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GCP Employees Support National Employee Wellness Month

June is National Employee Wellness Month and in honor of this month we’re celebrating ‘Employee Wellness Monday.’ Today we sit down with two employees from GiftCard Partners to talk about their daily routines and learn what they do in order to stay on the right track when it comes to their health and wellness.
What steps do you take during your workday to ensure that you’re staying healthy, energized and alert?
Deb: I start my day, every day, by going to the gym at 5:30AM for 60-90 minutes. The workout contains 30-60 minutes of cardio, and 25-30 minutes of weights. Weather permitting- I will bike 15-20 miles on the weekend. I have started writing down what I eat as well through
myfitnesspal.com.
Melina: Since I’ve taken the big step (for me at least) to try my first triathlon, I’ve begun a new routine this month. By the way, this “iron girl” triathlon is a beginner one (Thank God) which consists of a half mile swim, 12 mile bike ride and wraps up with a 3 mile run.  I’ve started running up to 3 miles 3-4 times a week. I try to do it in the morning or early evening to avoid the heat of mid-day. I also ride my bike on weekends with my fellow triathloners to get used to the hilly terrain. As for the swim, well we just hit over 80 degrees this week so I’ll be starting 50 laps in the pool tonight!! PS I drink LOTS of water all day long at my desk to stay well hydrated.
What happens when you don’t stick to this routine?
Deb: I stick to this routine, because if I don’t I feel grouchy and tired and my family and coworkers don’t like me. The only time I don’t exercise is when I can’t logistically because of travel or my asthma has kicked up to the extent I just can’t do anything.
Melina: I’ll probably come in last! Not to mention the possibility of not being able to finish it. Truth be told, I just feel better and more productive with work and around my family when I’ve had some form of exercise each day.
What advice would you give someone who is looking to get healthier during their 9-5 work week?
Deb: Keep a schedule- and do it early in the day as life usually does get in the way.  Then you stay energized the whole day!
Melina: Find the time to get that body moving regardless of the type or intensity of the exercise. It really helps to re-energize so you can be more productive throughout the day.
Rewarding Your Employees for Their Healthy Choices
Want to reward or recognize your workforce this month for putting in the extra effort to stay healthy? Our gift card clients make it easy to reward your workforce for their healthy behavior with convenient and flexible volume discounts on bulk orders.

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