GiftCard Partners Blog

According to a new survey from the Retail Gift Card Association, up to 70% of consumers will buy gift cards for friends and family by the end of the summer. This is an important finding for B2B gift card programs as well. Why's that? Because the survey also revealed that 95% of consumers are hoping to
receive gift cards this spring and summer. While this directly applies to celebrations like birthdays, graduations and weddings, the popularity of gift cards can also segue to employees recognition programs, health and wellness programs and employees rewards. Here are key findings from the study:

A recent survey by OfficeTeam revealed that 89% of employers think they are doing a good job with employee recognition for outstanding efforts at work. That would be great, except only 70% of employees tend to agree with that statement. The divide between employee and employer opinions is significant. If employees don't have confidence or agree that their employers are doing well recognizing their efforts, then employers get no return on what is often a significant investment. There are many reasons why employers can fail at delivering employee recognition. Sometimes it's a lack of effort, communication or application of a program. Here are three reasons we find most common- and how to overcome them.

Health screenings are lifesaving techniques that are designed to find certain chronic diseases before a person begins to exhibit any signs of illness. In the U.S. alone, early detection health screenings save over 100,000 lives per year. The majority of healthcare providers also cover these screenings at no additional costs to members when in-network options are applied. In recent years, employer wellness programs have focused on obtaining a baseline biometric screening on employees. Employers use these baseline biometrics and then, once a member is engaged in applying and maintaining a healthy lifestyle, employers can use additional health screenings as a way to properly incentivize their employees. Our newest white paper, Rewards for Action: Building a Healthier Workforce through Early Detection, provides 10 critical preventative health screenings that can save lives.

Employees who engage with wellness programs earlier respond more favorably and are healthier in the long term than employees who engage with wellness programs later. Biometric screenings provide gateway to early engagement, and provide an important opportunity to use incentives as carrot rewards for plan participation and healthier readings. Of the participants who received program incentives before their screenings,

The latest big news from Whole Foods Market isn’t just the fact that they set another sales record in the second quarter, the grocery chain also just announced that they are launching a new store concept that is specifically targeted to the Millennial shopper. The company says it is building a team that plans to focus exclusively on this new concept and is currently negotiating leases. Whole Foods Market plans to begin opening stores next year.