GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry.
Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue.
We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
When it comes to gift card sales, the third party business plays a big part in the gift card industry. It offers huge buying potential for retailers and merchants when it comes to brand exposure. You’re able to get your gift cards in front of people who may not go into their stores and also makes the choice for a last minute gift even easier. Another important concept, just because your brand isn’t in the third party market doesn’t mean your competitors aren’t. The benefits of third-party gift card programs include increasing brand exposure, revenue, and customers. Selling your gift cards in a gift card mall can increase your distribution network by thousands of locations. If your gift cards are not currently in a third-party program you are losing valuable sales and customers that may be buying from your competitors who are already active in third-party programs.
Direct customers are essential to business. GiftCard Partners asked its own B2B customer base what they wanted and the results are all in this infographic. We show you an inside look into the direct customer; including their purchasing habits, the most popular incentive programs, buying habits, category preferences and get insight into their gift card budgets.
Program managers looking to include gift cards into their programs now have a few more options. Gift card providers Incentive CardLab and GiftCard Partners have both announced expansions of the brands and services they are offering, with the latter adding four retailers to its roster and the former expanding into retail and e-gift cards.
Gift Card Partners
Wellesley, MA-based GiftCard Partners has added four new brands to its offerings:
the Limited (women's apparel),
Burlington Coat Factory,
Speedway (gasoline), and
Boston Market. The company works with clients to develop their business-to-business gift card programs, including loyalty, incentive, health and wellness, fundraising, and consumer promotions.
With the new brands, the company aims to move into areas it had not previously represented, including quick-serve restaurants and gasoline.
“It adds to our ability to serve the economy with high-value and low-price offerings through Burlington Coat Factory, and fashion offerings through the Limited,” says Ed Shulkin, president of GiftCard Partners. “We think practicality is important with the economy being what it is.”
Incentive CardLab, the Dallas, TX-based provider of prepaid cards, has added retail store and e-gift cards to its incentive offerings. While the company has been offering exclusively Visa-branded cards, with this expansion it aims to provide greater choices and flexibility for reward programs.
“It really makes us a one-stop shop,” says David Jones, CEO of Incentive CardLab. “It stems from customers over the past few years who have been asking if we have gas cards or iTunes cards because Visa doesn’t always work for the promotion they are doing.”
The more than 250 new retail brands being offered include a wide range of stores and travel brands, including Best Buy, Lowe’s, Chevron gas cards, and Marriott Courtyard Travels gift cards. Incentive CardLab’s e-gift cards can be sent via email, allowing recipients to print them as needed (or reprint them if lost). The company is currently offering e-gift cards for 55 brands, including On the Border, BedandBreakfast.com, and JCPenney.
Jones says that variety allows Incentive CardLab to more adequately meet the needs of its clients, whether they are running employee, channel partner, vendor, or consumer incentive programs. For small businesses, which make up a significant portion of the supplier's client base, being able to avoid the $5.95 fee for the plastic on Visa cards may be an attractive offer, depending on the program they are putting together. Next year, the company plans to expand into offering gift cards of local restaurants and boutiques in recipients' regions.
“We’re working with local communities to add not just hundreds but thousands of gift cards,” says Jones. “They will be on the site before the next holiday season.”
"Finding a company that allows me to work from home has allowed me to organize my life with my family my way. But it takes vision and commitment from the top down." by Stacey Sicurella.
My recent company-wide meeting brought it all together for my co-workers and I – how we have found a way to have our version of work-life balance. We gathered in the comfortable Babson College in Wellesley, Massachusetts, conference center, most of us having just met for the first time. We did some getting-to-know-you exercises and learned that a sales rep from Oregon is thankful to see the sun of Boston; another from Florida was happy to feel the cool air; our sales VP relaxed amidst the lack of bustle compared to her New York City office; our VP of Marketing lived in 17 different places. And I found that I was happy to be with so many co-workers who are much like me–90% of them to be exact. We learned a great deal about our company culture, how that culture came about and why we were all attracted to our employer. I suppose this is the goal for any corporate off-site or team-building event, but for us, it was much more personal. We are a small company made up of professionals who have chosen to work for a company on the cutting edge of work environments…entirely virtual.
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