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GiftCard Partners Blog

GiftCard Partners

GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry. Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue. We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
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Recent Posts

CVS Caremark Makes New SEO, Ecommerce Team

In a time when every industry has gone digital, it makes sense that companies begin to center their workforces around the increase in technology. That's why it is believed that the forward-thinking CVS Caremark has established a new IT branch devoted solely to ecommerce and SEO. According to some experts, the new group will work as the middleman between marketing and IT in an effort to take the company's digital strategy to the next level. For many brands, SEO is a very IT-owned endeavor, while for others, marketing tends to manage this side. It makes sense that companies devote someone to this branch in itself, however, to make sure that the right amount of technological and marketing emphasis are placed with the SEO efforts. It's important to note that most of this is speculation. Right now, CVS Caremark has listed six jobs related to the IT digital team, which is leading
some to speculate about this new shift in SEO management. Some also wonder where mobile falls into this game plan. Which team manages the way mobile versions of sites will run? It's an interesting shift that may change the way many large brands function down the road. Are dedicated mobile teams a trend somewhere in the industry's future?
Read the full article on Press Any Key.

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Key Shifts in the Gift Card Industry

Trends in the gift card industry are changing. Many of the shifts are due to new technology and advances in the digital world. Some are based on pure convenience. From social media to e-gift cards, here are some of the largest gift card trends right now:
A Change in Channel Where users buy their gift cards is changing in a big way. In only one year, in-person gift card sales have decreased by 10 percent, from 61 to 51 percent of all card sales. Online purchases, on the other hand, grew by 10 percent, which leads us to believe that those 10 percent who are no longer buying their gift cards in person are now buying them online.
Social Media Gift Cards Although still on the low end, this new way to buy and use gift cards is gaining momentum. You may see these card offerings on Facebook when it's your friend's birthday, or even when you visit a retailer's page who's very tapped in to the social world. There are now several opportunities to both buy and redeem gift cards directly through social platforms, such as Facebook. Now, over eight percent of gift card purchasing is done through social media.
E-Gift Cards Grow E-gift cards are definitely one of the fastest growing trends in the card industry. In just one year, the amount of people who bought e-gift cards grew by 15 percent, from 21 to 36 percent. The growth of this trend makes sense, what with the ease and convenience of digital gift cards. Plus, more and more retailers are now offering these as an option.
Gift Card Apps There is now new technology that allows users to store their gift cards in their phone via app, taking the idea of digital gift cards to a whole new level.

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Gift Cards as Volunteer Appreciation Gifts

Giving gift cards is the perfect way to say thank you to hard-working volunteers. Volunteers are a vital part of many businesses, especially start-ups or smaller companies who do not yet have the funding to cover salaries for all of the help that they need. The same can be said for interns, who put in long hours for class credit or a bit of experience. Whether you run a nonprofit or a small start-up, it's likely that volunteers and interns are a very important part of your business plan. That's why it's important to show your appreciation in any way you can, especially if you can't afford to fund a salary. Some ways that you can use gift cards to thank your hardworking volunteers, who take time out of their busy lives to help your company, include:

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Retail Sales Went Way Up in March

Spring has sprung and the winter is finally melting away. Apparently, along with flowers shooting up toward the sky, so is consumer spending. This month, the 
LA Times published an article about the recent surge in retail sales. According to them, retail sales saw their largest growth in one and a half years during the month of March. It's the best figure seen since September 2012. "'Spring is in the air indeed,' Rupkey said. 'The economy is on firm footing today and the future looks bright,'" wrote the 
LA Times. As tax refunds come through, many experts believe that we'll only see a continuous rise in retail spending. Data showed that retail sales, with the exception of automobiles, gas stations and restaurants, went up by 0.8 percent in March over February. According to the Commerce Department, seasonally adjusted retail sales grew by 1.1 percent last month.
The growth in retail sales means good things for businesses all around. It's a sign that the economy is on the rise, as consumers are spending more freely. It's also great for those with loyalty and rewards programs, who now have bigger budgets and more customers than ever to work with. There's no doubt about it, things are looking up for all of us!
Read the full article in the LA Times.

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How to Reward Employees on a Tight Budget

Rewarding employees is important because a happy employee is a more productive one. Thanking your employees for their hard work motivates them to work even harder. It's important to say thanks, but sometimes it's tough on a tight budget. Luckily, there are a few ways you can still offer rewards without breaking the bank.
Give them a day off. If you don't have cash to spare for a sizable bonus, you can always thank your employees by giving them an extra day off. If you'd rather not pay for a full day that he or she isn't working, you can always give the option of a late start or an early release instead. You can also think about expanding breaks or lengthening lunch hours. The point is that rewarding with time is both affordable on a small budget and still a great way to say thanks.
Hand out free food. Everyone loves a free meal or a tasty snack. Order lunch to say thanks for a successful advancement in the company. Bring in breakfast one day each month. Surprise your team with ice cream or candy one day. It doesn't always matter what you do -- it's more about making an effort to make sure your employees feel valued.
Learn the best way to motivate your employees. Everyone's different and has different preferences. What excites one employee, may not be the best way to reward another. Take polls and ask your company what they prefer. Not only will you chose rewards that better suit them, but they'll feel valued just for you asking.
Read the full article on LinkedIn.

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