GiftCard Partners Blog

Customer retention refers to the ability of a company or business to retain its customers over a period of time. It is the percentage of customers who continue to do business with a company or brand, as opposed to seeking out competitors. High customer retention is often seen as a sign of customer satisfaction, loyalty, and a positive reputation.

In this article we will discuss the top five customer retention strategies you should be focusing on.

Did you know that acquiring a new customer can cost five times more than retaining an existing one? This is what makes customer loyalty programs so crucial to organizational success. In this article, we will dive into strategies for creating a loyalty program that resonates with your customers and drives value for your business. Whether you’re starting a program from scratch or looking to improve an existing one, these tips and insights can help you develop an effective customer loyalty program. 

Employee retention is a key factor in the success of any business. It not only helps to reduce cost associated with turnover, but also ensures that the company has a steady and motivated workforce that can maintain productivity to stay competitive in the market. Investing in employee retention can help businesses save money and increase productivity. 

Long tenured employees also build loyalty to the company which can lead to better customer service and increased customer satisfaction. In this article we will discuss why investing in employee retention is an important step for any business looking for long-term success. 

Are your employees motivated to complete additional job training or are they missing out on opportunities for improvement? Developing a strong job training incentive program for employees can encourage employees to learn new skills and keep up with their industry. Many employees avoid training because they feel they are “too busy,” “too old,” or “too good.” Consider the following 3 ideas to improve job training incentive programs for employees.

Women’s History Month is an annual celebration of the contributions of women to society. Beginning as a weeklong celebration in Santa Rosa, CA that overlapped with March 8th, International Women’s Day, the celebration gained momentum and governmental recognition with a Presidential proclamation to officially become a month-long observation in 1987. 

Every year The National Women’s History Alliance names a theme for the month of March and this year’s theme is “Celebrating Women Who Tell Our Stories.” We thought this space provided a unique opportunity to tell the stories of women who have had profound impacts on the business world, the gift card and payments industries and raised the standard for women everywhere.