GiftCard Partners Blog

Reward your valued employees with CVS Select^® gift cards, a fantastic addition to your company's wellness rewards program. With over 9,500 CVS Pharmacy^® retail locations nationwide, these gift cards offer a vast selection of health and wellness essentials. It's important to note that CVS Select gift cards can be redeemed in-store only, making them perfect for employees seeking to invest in their personal well-being. Let's explore how your team members can use their $25 CVS Select gift cards to access a diverse range of health and wellness products, tailored to meet their specific needs.

The Home Depot®’s Eco Options program features several ways consumers can “go green” on Earth Day by using environmentally friendly and cost-efficient products. 

Donating unused gift cards is an easy yet impactful way to support nonprofits, allowing organizations to receive flexible funding for their needs. Whether you’re clearing out old gift cards, organizing a group donation, or actively seeking ways to give back, your unused gift cards can provide real support to causes you care about.

While direct cash donations are valuable, spare gift cards offer nonprofits flexibility—whether they need to purchase supplies, cover essential services, or provide direct assistance to those in need.

The third-party gift card segment has consistently been one of the fastest growing gift card distribution channels for the last seven years. Third-party can easily be your largest sales channel outside of your own stores. Actively engaging in third-party sales can increase your brand footprint, reaching consumers that may have not known about your brand otherwise. Having ongoing, frequent dialogue with your third-party aggregator is key to understanding what exactly their retail partners are doing to drive your gift card sales. The aggregators provide you with access to your sales, but do you know why your sales may be trending up or down? Ensuring that your third-party gift cards are properly merchandised and in stock is one of the most critical components to why your sales may be trending positively or negatively. If your gift card is not available when a customer wants to buy it, you have a lost a sale and a visit to your establishment. Here is a list of additional questions to consider when analyzing your third-party program:

When it comes to gift card sales, the third party business plays a big part in the gift card industry. It offers huge buying potential for retailers and merchants when it comes to brand exposure. You’re able to get your gift cards in front of people who may not go into their stores and also makes the choice for a last minute gift even easier. Another important concept, just because your brand isn’t in the third party market doesn’t mean your competitors aren’t. The benefits of third-party gift card programs include increasing brand exposure, revenue, and customers. Selling your gift cards in a gift card mall can increase your distribution network by thousands of locations. If your gift cards are not currently in a third-party program you are losing valuable sales and customers that may be buying from your competitors who are already active in third-party programs.