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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Employee Appreciation Day 2026: Reward Ideas to Prepare Now

Don't just use Employee Appreciation Day for simple things like carnivals or free lunches. Instead, use personalized ways to make employees feel like they belong. This helps keep them interested and reduces the number of people who leave. Make sure any recognition is on time and personal. This supports what the company wants to achieve and helps keep employees happy and loyal. 

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How Digital Incentives Reinforce Healthy Habits & Daily Engagement

Most wellness initiatives don’t fail because they lack education, technology, or good intentions. They fail because daily behaviors are hard to sustain once initial motivation fades. App check-ins slow down, medication routines slip, and remote monitoring participation declines. 

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Modern Sales Kickoff Ideas & Incentives That Motivate Reps

A successful sales incentive program goes beyond traditional bonuses — it energizes teams, aligns behaviors to business goals, and keeps motivation high throughout the year. Whether you’re planning sales kickoff ideas, designing incentives for sales teams, or creating sales motivation ideas that stick, this guide outlines actionable strategies to motivate reps before, during, and after your event.

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Building a Culture of Appreciation & Wellness with CVS® Gift Cards

Building a culture of appreciation is a business imperative heading into 2026. Organizations that consistently recognize and support their employees experience 31% less voluntary turnover and are 12 times more likely to see strong business outcomes. Yet many companies still struggle to turn appreciation into an ongoing, meaningful practice.

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2026 Wellness & Incentive Trends HR Needs to Know

Employee engagement has been a stated leadership priority for years, but HR teams are under growing pressure to prove that engagement and wellness initiatives deliver measurable business value. Budgets are scrutinized more closely, finance leaders want outcomes they can quantify, and employees expect programs that actually support their well-being.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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