Lauren McAuley is the Marketing Manager at GiftCard Partners and is responsible for managing the marketing and program development of GiftCard Partners clients' brands. Formerly a resident of the sunshine state, she's now a farm girl in the middle of Iowa. She's a big believer of keeping things short and sweet, getting to the point, and being helpful in the process.
While we at GiftCard Partners are familiar with scrip fundraising, it occurred to us that many still don't know about this popular fundraising program. Scrip fundraising allows shoppers to purchase gift cards to hundreds of different retailers, not to mention many GiftCard Partners g ift card brands, at full price and a portion of that payment will go towards their own organizations. The fundraising program works great for any school, church, team, club or non-profit. So how does it work? Great Lakes Scrip lays out the process for you. The Basics of a Scrip Program*
GiftCard Partners polled 500 consumers, equally divided between men and women, to get a pulse on where they are both receiving and redeeming their gift cards. These infographics dive into B2B gift card usage behaviors and outlines retail gift card awareness and purchase. We also take a look at the degree to which gift cards drive new customers and incremental visits. Below are the two infographics from our latest survey on gift card usage. Some interesting insights! Click on each image to see a larger version open in a new window. Feel free to embed it on your own website with the code below.
The Affordable Care Act, sound familiar? While we haven't talked about it on our blog lately, it doesn't mean its effects aren't still causing changes across the country. More and more organizations are jumping on the wellness program bandwagon as the ACA has made it even more compelling. These wellness programs can range in their complexity while one struggle is felt across them all, how to increase both participation and engagement. In the recent article, Wellness Incentives Encourage Participation and Engagement, the OH&S explains that the struggle with participation and engagement is due to factors like poor program design, unattainable objectives, poor communications, and the big one, proper incentives are not being used. The right kind of motivation. The article goes on to explain the difference between intrinsic motivation and extrinsic motivation. Intrinsic motivation would entail an employee doing something because they enjoy the process and tasks, they want to participate or are driven to engage, while extrinsic motivation requires a little more, like inspirational leadership, compelling communication, team support and yes, tangible incentives. While many employers hope intrinsic motivation will be enough, in most situations people need extrinsic motivation to both start and keep going until intrinsic motivation kicks in. Touching on tangible. Tangible incentives can include merchandise items, gift cards and cash, and can be used for a variety of reasons, in many different ways, and for varying amounts. The important thing is to identify what tangible incentives match best with your particular wellness program and to look for incentives that will leave a lasting impression on your employees. For example, while using cash as rewards and incentives may have been an obvious go-to in the past, when receiving electronic paychecks many times the value of the reward is lost and and holds no long-term effect. The turn to more tangible or memorable incentives, like gift cards, have become more popular in the recent years. Learn more about the use of tangible incentives in wellness programs here.
This topic is really exciting for us at GiftCard Partners. In the past we've reference the growing popularity of non-cash incentives in the marketplace, highlighting statistics from the 2013 study from Incentive Federation Inc. and Aspect Market Intelligence's Incentive Market Study. The 2013 study touched on the popularity of non-cash incentives, stating that 74% of businesses use non-cash options to recognize and reward key audiences in the form of incentive travel, merchandise, or gift cards. Now new research by the Incentive Research Foundation (IRF) and Aspect Market Intelligence, conducted for the Incentive Gift Card Council, is showing how non-cash incentives (specifically gift cards) are still hot, hot, hot. The study highlights the continued preference for gift cards in a variety of programs, with the largest companies using them at a rate of 56%. So what are these gift cards being used for? Of the companies using gift cards, 67% are using them for employee incentives, 38% for sales incentives, 30% for customer rewards, and 8% are allocated to channel incentives. As gift cards continue to be a staple for rewards and incentives, with goals to foster motivation or drive engagement, acquisition, retention or loyalty, it's safe to say they're here to stay. Does your company use gift cards in any of their programs? If so, we'd love to here more about how. And if you're looking to add gift cards to your programs check out our gift card brands here.
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