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GiftCard Partners Blog

Rachel (Merkin) Welt

Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.

Recent Posts

How to Build Sustainable Employee Engagement in 2018

Employee Engagement has been an ongoing challenge for Human Resources professionals and Company Leaders. But it’s a new year, so the time is right to make employee engagement a priority for your organization. Before you announce your annual initiatives consider employee engagement as not just a program you run as part of a larger initiative, think of it AS the larger initiative.

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The Science of Non-Cash Rewards

Cash is the simplest way to reward someone. It’s universal, everyone needs it so you know when you provide it, it will carry meaning to the recipient. However, if you dig into the science of cash versus non-cash rewards you might see the employee rewards landscape differently.

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Gift Cards as Their Own Currency

Gift cards seem like a basic concept, used in place of cash. However, gift cards have become their own currency, with their own set of trends and advantages. Here are three ways gift cards are more powerful than cash and why they could be considered their own type of currency.

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Why Happy Employees May Be Your Greatest Asset

Happy employees can seem like an aspiration. We are in an employee-focused market: between extravagant office perks and rating tools like Glassdoor, employees have high expectations and are armed with information about employers before they even submit an application.

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Taking Preventive Measures Against Diabetes in Your Wellness Program

Preventing diabetes among your workforce may help raise your profit margins and decrease the absentee rates among your employees. Implementing a wellness program centered around diabetes prevention and care is a great way to engage employees in their own health and wellness.

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