Rachel Merkin is the lead content writer for GiftCard Partners and is passionate about all things marketing. Getting effective messaging from a company to its audience gets her out of bed in the morning. When she’s not finding innovative ways to discuss the gift card industry and how it might affect your business, she could be running, or spending time at the beach.
Gift cards seem like a basic concept, used in place of cash. However, gift cards have become their own currency, with their own set of trends and advantages. Here are three ways gift cards are more powerful than cash and why they could be considered their own type of currency.
Happy employees can seem like an aspiration. We are in an employee-focused market: between extravagant office perks and rating tools like Glassdoor, employees have high expectations and are armed with information about employers before they even submit an application.
Preventing diabetes among your workforce may help raise your profit margins and decrease the absentee rates among your employees. Implementing a wellness program centered around diabetes prevention and care is a great way to engage employees in their own health and wellness.
The Incentive Research Foundation has released their predictions for 2018. This study sets the tone for the incentive market for the coming year and is often a guiding indicator for companies and third party vendors, building 2018 incentive programs for how much to spend and what incentives are trending.
Corporate wellness programs can be a useful tool to reduce healthcare costs for both companies and their employees. Setting corporate wellness programs up for success allows both parties to experience the return on investment.