With an eye toward improving the customer experience, CVS intends to expand its health-centered product offerings and beauty products, and install more informative signs, according to a company press statement.
"Pharmacy is the heart of our business and our focus on providing care to patients and customers defines everything we do in our stores," said Helena Foulkes, president of CVS Pharmacy and executive vice president for CVS Health, in the statement.
In 2015, CVS began its push to improve stores as part of an overall growth plan.
CVS, which operates more than 9,700 pharmacy locations nationwide, anticipates redesigning around 70 stores this year, followed by several hundred more in 2018.
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"We did a lot of research to understand how to best serve our customers as we began to reimagine our store experience and we found that people are thinking about their health differently and taking a more proactive approach to staying well," said Judy Sansone, senior vice president of front store business and chief merchant at CVS, in the statement.
Among the changes that will be implemented at new and yet-to-be-redesigned CVS stores include:
- Establish "trend walls," which feature newly introduced beauty products
- Install shelf tags noting whether a snack is gluten free, a good source of protein, heart healthy, organic and non-GMO project verified, or sugar free this summer
- Institute new standards for supplements and vitamins by 2019
- Introduce 100 feet of new beauty products and healthy snacks
- Remove harsh chemicals, such as parabens and phthalates, from beauty and personal care products by the end of 2019
- Set up "Discovery Zones," which provide customers with holistic health recommendations and educational displays
Of the changes proposed, which one do you like the best? Let's us know by posting a comment below.