GiftCard Partners Blog

Employee wellness initiatives have taken many forms over the last 5-10 years. They have ranged from biometric screenings to company exercise groups to discounts on health insurance. Each company does it differently, depending on what is most effective for their specific organization. But according to this Washington Post article, employee wellness is taking a new turn and it's compelling for both employers and employees. Employee wellness is becoming part of company culture. With a growing millennial component to the American workforce, employers are focusing on enticing younger employees with perks and attractive cultural components in the work environment. Wellness programs are shifting to be a component of these types of company culture and positioning efforts. So what does it mean for employers? How can they measure ROI when they take tangible metrics and transition them into the "intangible benefits" so important to difficult-to-please millennial? Here are a few ways:

The start of a new year gives organizations a natural reset point. Employees return with fresh energy, new goals, and a desire for clarity about what’s ahead. But motivation doesn’t sustain itself; it requires intentional structure, thoughtful communication, and environments that support people in doing their best work.

In today's fast-paced business environment, improving productivity is not just about individual time management—it's about optimizing organizational performance as a whole. For business owners and managers, ensuring that their teams are operating efficiently and effectively can have a direct impact on the bottom line. Whether you're looking to enhance your team’s workflow, implement better management strategies, or simply make day-to-day tasks more manageable, staying updated with the latest productivity tips is essential.

Recognition in the workplace is a powerful motivator, providing employees with a sense of purpose and accomplishment. Studies consistently show that peer-to-peer recognition plays a crucial role in employee engagement, productivity, and retention.

Gallup’s research highlights a notable gap in how company culture is experienced by leadership compared to managers and individual contributors. On average, there’s a 19-point disparity, with leadership often reporting stronger connections to organizational culture than those on the ground level. This divide can create misalignment, reduced engagement, and lower productivity among teams. To close this gap, companies must intentionally foster cultural alignment across all levels, using strategies that not only engage but resonate. One effective way to do this is through the strategic use of gift card incentives, which can reinforce engagement and cultural values from the top down.