GiftCard Partners Blog

If your company is struggling to retain Gen Z employees, the issue isn’t that Gen Z doesn’t want to work—it’s that traditional leadership models no longer meet their expectations. 

As businesses continue to try to drive efficiency in a macroenvironment that values real profits over artificial growth, employers need employees to be driven, efficient, and motivated in their work. Disengaged employees are the opposite. They aren’t connected to their roles or their companies, leading to slow, unmotivated progress in their roles and responsibilities.  

Employees crave more than just a paycheck—they seek connection, shared values, and a sense of belonging. This shift is significant: Gallup’s research highlights that business units with higher employee engagement are a remarkable 23% more profitable than those at the lower end.  

As we step into 2025, employee engagement has never been more critical to the success of organizations. In the dynamic world of work, where five generations—Baby Boomers, Gen X, Millennials, Gen Z, and the emerging Gen Alpha—coexist, leaders are faced with the challenge of crafting engagement strategies that resonate across this diverse spectrum. From the desire for stability to the search for purpose and meaning in work, engagement strategies must be flexible, inclusive, and personalized.

In today's competitive job market, businesses are constantly seeking effective strategies to keep employees engaged and satisfied. According to Gallup, employees who receive high-quality recognition are 65% less likely to be actively looking for new job opportunities.