GiftCard Partners Blog

A new generation is stepping into the professional world with fresh perspectives and unique expectations. Generation Z, born between the late 1990s and early 2010s, is not just another cohort in the workforce; they are digital natives, social justice advocates, and flexibility enthusiasts.  

As we approach World Productivity Day on June 20th, a day recognized by the United Nations to focus on improving how we work and live, many employers are interested in increasing productivity in their workplaces. However, increasing productivity does not mean a promotion of “hustle culture” or a breakneck pace that leads to employee burnout.  

As businesses approach the final quarter of the year, a time marked by increased consumer spending, they must leverage every tool at their disposal to meet year-end targets. Gift card incentives are emerging as a strategic advantage. During the crucial Q4, when holiday promotions are in full swing and companies are making a final push to meet their goals, gift cards represent a unique opportunity to engage with the market and drive sales. This article will discuss some ways to take advantage of this opportunity.  

If it feels like every conversation in HR and leadership circles revolves around upskilling lately, you’re not imagining it. The pace of change is dizzying: by some estimates, about a third of the skills needed for the average job have changed since 2021, and the World Economic Forum thinks almost 60% of the global workforce will need to be reskilled by 2030.

Health and wellness programs are one of the few employee programs that benefit both employers and employees directly. These programs lower healthcare costs for both parties and provide benefits to physical, mental and financial well-being that allow employees to bring their best selves to work every day.