GiftCard Partners Blog

Your sales force is the engine of your company, and keeping that engine motivated is key to ensuring the overall stability and growth of your organization. In today’s competitive market, retaining top sales talent is more challenging than ever. To help you navigate this landscape, we’ve updated our insights on retaining a motivated sales team by focusing on three critical areas: compensation, career-pathing, and company culture contributions.

When we talk about motivating employees, most people immediately think of promotions and cash bonuses. And sure, those have their place. But they're not sustainable motivators for everyday performance or long-term engagement.

According to a Gallup report, U.S. employee engagement levels stagnated at 33% in 2023. What this means for businesses is a loss of up to 18% in sales productivity and 14% in overall employee productivity.

Employee recognition is not just a nice-to-have; it’s a strategic investment in your workforce. Research from Gallup shows that organizations with strong recognition programs experience 59% lower turnover rates and see significant boosts in productivity. Writing an employee recognition letter is a thoughtful and cost-effective way to highlight achievements, build morale, and reinforce positive behaviors.

If you’re leading a team, running a business, or managing HR initiatives, you’ve probably used cash as an incentive at some point. It seems logical. Give people more money and they’ll work harder. But here’s the catch: the research doesn’t back that up.