GiftCard Partners Blog

When employees are motivated, happy at work and supportive of a company's mission they can make the best brand advocates. In the age of social media, 24/7 news cycles and constant media messages
, it is important to have brand advocates that will evangelize your brand and its mission. Since brands don't have social capital, you need people working for you, willing to put their social capital behind your brand. Employee brand advocacy can provide a variety of social benefits including:

Corporate wellness programs are essential for improving employee health, reducing healthcare costs, and increasing productivity. But for these programs to be truly successful, they need more than just good intentions—they need the right kind of incentives. Research shows that offering meaningful rewards, or "carrots," can significantly boost participation and engagement in wellness initiatives. However, one-size-fits-all rewards may not be as effective as offering personalized options. Here are some fresh insights on how to incentivize employees and make your wellness program a success.