GiftCard Partners Blog

Cash is the simplest way to reward someone. It’s universal, everyone needs it so you know when you provide it, it will carry meaning to the recipient. However, if you dig into the science of cash versus non-cash rewards you might see the employee rewards landscape differently.

According to a Gallup report, U.S. employee engagement levels stagnated at 33% in 2023. What this means for businesses is a loss of up to 18% in sales productivity and 14% in overall employee productivity.

The 2017 Incentive Marketing Association (IMA) Summit is over, but there were plenty of meaningful takeaways that could be gleaned from the three-day event in Orlando.

Top stories from the CVS Pharmacy® November Wellness Newsletter!

The winter months are usually one of the toughest for employees. As the weather gets colder and the holiday appraches, your employees are likely to face illness, financial stress, and lack of sleep. In this edition of the CVS Pharmacy® November Wellness Newsletter, we focus on the best ways to keep your workforce healthy, both physically and mentally, highlights on the latest news from CVS and their flu shot eGift card, and resources on wellness incentives.

The incentives industry is thriving with 84% of U.S. businesses now using non-cash rewards to recognize and motivate their key audiences. Non-cash rewards come in many forms: from award points, gift cards, incentive travel, to merchandise, and more. In 2015, businesses spent $90 billion for these rewards and sales and employees are the largest audiences targeted when it comes to these non-cash rewards.