Internet and social media immersion is without a doubt second nature to Gen-Yers, AKA, Millennials. As a Generation X-er and an early technology adopter; I can clearly see how our most recent generation of college grads were born 1 step from where I was.  We've seen some recent research around shopping habits, customer loyalty, and working tendencies of Generation Y; I’ll bring these findings together here to offer insight in the realm of employee motivation, incentives and loyalty. “45 percent of Millennials would accept a lower-paying job with more flexibility towards social media access, remote work and technology choice than a higher-paying job with less flexibility.
¹” This is a pretty big number, but should not cause much surprise. As an entirely remotely operating company, GCP expects people to work this way, it’s in our company DNA. But we did not expect that almost 50% of a generation would prefer it. (YAY for us/GCP). Are you an employer who will rise to this challenge, knowing that embracing a remote working situation is a core motivator and a recruiting competitive advantage? In a recent national poll conducted by the No. Carolina firm of Public Policy
²; It was found that generations precluding Gen-Y, are skeptical about younger workers' work ethics, motivation and engagement in their workplace. Gen-Yer’s said this about their own generation: