GiftCard Partners Blog

As we move into 2024, the importance of health and wellness incentives in the workplace has never been more critical. This article highlights how creative and engaging approaches to employee wellness can lead to a healthier and more productive workforce.

CITGO Petroleum is using local health and wellness programs as a fantastic opportunity to highlight their local efforts and community involvement in America. CITGO is giving Lehigh Valley Health Network $5,000 in small denomination gift cards as part of CITGO's "Fueling Good" program. This program uses CITGO gift cards as small rewards for individuals involved in the Lehigh Valley Health Network's Health and Wellness program. The gift cards lower program costs for Lehigh Valley Health Network and allow them to continue their important work. Gift cards are an extremely effective tool for use in health and wellness programs. They help reward participants for desired behavior, and don't cost the program administrator that much. As is the case in this situation, gift cards are also a great way for program sponsors to get involved with health and wellness programs. CITGO was able to come in and help facilitate the positive program, while gaining favorable publicity.  
To learn more about the Lehigh Valley Health Network's Health and Wellness program and the partnership with CITGO Petroleum click here.

Companies that prioritize employee well-being in 2025 are setting themselves apart by attracting and retaining top talent through innovative benefits like health and wellness programs. Offering a health and wellness program isn’t just a perk—it’s a strategic investment in your workforce that delivers measurable returns in productivity, employee satisfaction, and healthcare cost savings. With modern tools like the Engage2Reward™ Gift Card Ordering Platform, launching and maintaining an effective wellness initiative has never been easier.

As we enter the new year everyone is trying to maintain a healthier lifestyle, or shed those holiday pounds. Employees returning to work in the new year find their employer's health and wellness program to be beneficial, these programs work because they hold employees accountable for their behavior. Based on a new industry study 78% of employers offering wellness programs are using metrics, such as biometric testing or health risk assessments to make employees aware of their health status. This testing is meant as a tool to reward employees who improve their health, and penalize employees who consistently make bad health choices. Gift cards are a great way to reward employees for healthy choices. Retail outlets such as CVS/Pharmacy, which can help employees along their road to wellness, further encourage the desired behavior. These employee decisions affect the employers health care costs and so to ring in the new year employees are going to be increasingly held accountable for their health and wellness choices.  
To read more about trends in employee responsibility in health and wellness programs check out the Columbus Dispatch story.

GCP serves many kinds of incentive and gift card programs, including corporate health & wellness programs, workplace safety programs, employee motivation and recognition, benefits and sales incentives, and customer loyalty and rewards programs. This white paper is the result of a comprehensive survey and includes gift card usage success stories offered by HR professionals, sales managers, healthcare administrators, non-profit organization managers, and more. You will find this report full of innovative ways to incent and reward your employees, partners, customers, and volunteers to incentivize and build loyalty.
Click here to visit GCP’s 2011 Gift Card Usage Whitepaper page to download