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Using Health and Wellness as a Public Relations Tool

CITGO Petroleum is using local health and wellness programs as a fantastic opportunity to highlight their local efforts and community involvement in America. CITGO is giving Lehigh Valley Health Network $5,000 in small denomination gift cards as part of CITGO's "Fueling Good" program. This program uses CITGO gift cards as small rewards for individuals involved in the Lehigh Valley Health Network's Health and Wellness program. The gift cards lower program costs for Lehigh Valley Health Network and allow them to continue their important work. Gift cards are an extremely effective tool for use in health and wellness programs. They help reward participants for desired behavior, and don't cost the program administrator that much. As is the case in this situation, gift cards are also a great way for program sponsors to get involved with health and wellness programs. CITGO was able to come in and help facilitate the positive program, while gaining favorable publicity.  
To learn more about the Lehigh Valley Health Network's Health and Wellness program and the partnership with CITGO Petroleum click here.

Topics: Employee Recognition, Gift Card Trends, Health & Wellness, healthy lifestyle, gift cards, General

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