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Gift Card Marketing as an Advertising Strategy

Posted, by Deborah Merkin
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Retailers' preparation for the holiday shopping season is now in full swing, and as retailers look for last minute ways to boost their year end revenue; gift marketing becomes a very effective option.  Gift marketing uses gift cards as a device for loyalty and rewards. Giving bonus gift cards to shoppers for spending a certain amount turns a gift card from a one-transaction device into a revenue boosting loyalty device that keeps shoppers coming back. It shows appreciation and gives the essential value-added incentive that shoppers look for as they shell out their holiday gift spending.

Are you a retailer looking to boost holiday revenues? Review these tips from Heartland Payment Systems:

  • Attract new customers by pre-loading cards and partnering with neighboring, non-competing businesses to distribute your cards to their best customers. Plus, you can surprise and delight your existing customers by handing out cards from the other local partnering businesses.
  • Make your promotions visible by having employees wear promotional buttons and by posting prominent signage in and around your store or restaurant.
  • Train employees to remind shoppers that gift cards are perfect for teachers, mail carriers, hair stylists and others they would like to thank during the holiday season.
  • Encourage customers to spend more and return more frequently by setting a visit-based reward that specifies the number of visits and minimum purchase amount to receive the reward back on the card.
  • Offer top-up rewards that encourage gift card purchasers to load more money onto their cards to receive the extra reward.

For more information on holiday revenue boosting and gift marketing click here.

Topics: Gift Card Incentives & Rewards, Retailers & Merchants, Rewards & Loyalty, Marketing, Gift Cards, Gift Card Marketing, General Gift Card, Employee Incentives & Rewards

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