Most companies' biggest "cost" is personnel. Manpower is expensive to the organization and the workers always feel they could be making more money. Employees that are less satisfied with their jobs are less helpful to the end consumer, who then spends less with the organization. Keeping your workforce happy is correlated to your profit margins. Offering employees incentives is a great way to set guidelines for employees to work for certain incentive rewards. Based on what behavior is fulfilled incentives can range from a small denomination gift card to a popular retailer such as
The Cheesecake Factory, to a paid vacation, or extra time off. Keeping your employees happy will keep your company healthy.
For more information on why keeping your employees happy can help cover your profit margins check out this article from the New York Times.