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The B2B Gift Card Market is Changing, Are You Keeping Up?

Posted, by Adam Merkin on 08/05/2015
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The B2B gift card market is ever changing, especially in the Business-to-Business or B2B sector of the market. The B2B sector, which includes third party gift cards, loyalty and incentive programs, corporate wellness and more, now stretches to make up a significant piece of the gift card market.

52% of consumers who received a gift card in the past 12 months, got it through a B2B channel.*

By commissioning Shapiro+Raj Research to run a national survey on consumers in 2013, we set out to learn more about their purchasing habits when it came to gift cards in the B2B channels. In addition, we also took a closer look at the effects B2B gift cards have on businesses in the retailer and merchant space.

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The findings from our 2013 survey are outlined in our white paper, Emerging Trends in Gift Card Behavior and Usage. Also, check out the full On-Demand Webcast, U.S. Survey on Gift Card Usage, for a more detailed look at the research. In order to track these changes in the B2B gift card market, and stay on top of B2B gift card trends, GiftCard Partners Inc. and Shapiro + Raj have teamed up for a second time. GiftCard Partners, Inc. will be holding a live webinar, highlighting what we’ve learned in our latest survey on B2B gift card market trends, such as the emergence of online retailers as a preferred gift by consumers.

2015 B2B Gift Card Market Study – Trends in Industry Behaviors
Wednesday, August 12, 2015
12:30 pm – 1:30 pm EST
Register now! Seats are limited so
sign up quickly! We are one week away! *2015 B2B Gift Card Market Study, GiftCard Partners, Inc. commissioned survey by Shapiro+Raj Research


Topics: B2B Gift Cards, gift card redemption, Gift Card Trends, Retailers & Merchants, Webinars & Webcasts, Events and Trade Shows

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