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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Giving Credit Only When it is Due

Rewarding employees for desired behavior is essential to keeping employees engaged and happy at work. When to reward employees and for what is important, so rewards remain a special occurrence and not something that can be achieved easily or often. Maintaining trophy value, even for small rewards like a small denomination gift card, is what makes rewards programs work. Here are some occurrences of when employees should be rewarded.
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4 Ways to Improving Employee Satisfaction Through Engagement

A recent research study conducted by TNS Employee Insights shows that engaging employees at work through programs like incentive rewards and loyalty programs, can improve the overall functionality and performance of a company by 20% points. MolsonCoors found that engaged employees were five times less likely than non-engaged employees to have a safety incident and seven times less likely to have a lost-time safety incident. Using these types of programs by giving small incentives such as a small denomination gift card, or larger gifts for bigger workplace milestones makes employees feel noticed. Employees who are engaged at work feel as though they have a meaningful voice within the organization, and recognize effective leadership more readily. They feel as though they are being noticed, invested in, and guided professionally. Employees who feel engaged are also more productive, which leads to greater company revenues and 87% reduction in likelihood of employee departure. Here are four ways to invest in employee engagement and increase performance. 1.    Link employee engagement to business objectives and measures of effectiveness. The more substantial the direct connection the more clearly employees can view their role. 2.    Invest in employee programs specifically designed to increase engagement by supporting business objectives. 3.    Establish a system of measuring engagement and the effectiveness of these programs. Getting employee feedback about the programs is the best way to gauge their success. 4.    Make adjustments based on the discernible results. Maintaining flexibility in employee engagement programming is key to a positive outcome for both employees and the employer.  
For more information on engaging your employees to improve your company's performance check out this PR Web Article in the San Francisco Chronicle.

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5 Qualities of a Remarkable Boss

Great bosses lead to happy, content, motivated employees. When employees feel like their boss is investing in them they are much more likely to invest more of themselves into their work, which reflects positively on the business, and the office environment. Here are 5 qualities of a remarkable boss, and how it can help your business and employee productivity.
1. Develop every employee: Provide the training, mentoring and opportunities to allow your employees to develop and grow in their roles. Implementing goal oriented incentive programs that provide rewards such as gift cards, or extra time off is a great way to provide growth opportunities while providing added incentive for employees and staying within the employer's budget.

2. Deal with problems immediately: Ignoring problems can kill team morale. Addressing problems and changing processes internally in a timely manner can be difficult and time consuming but it maintains a positive, focused atmosphere in the office, free of politics and distractions.

3. Rescue your worst employee: Work with the "weak link" on your team to try to rehabilitate their image to the rest of the team by stepping up the coaching and mentoring you provide.
4. Serve others, not yourself: Putting yourself second to your employees and acting selflessly goes a long way in your role as the supervisor. It instills greater confidence in employees and reinforces their support system within the organization which will directly increase their productivity and motivation.

5. Always remember where you came from: Spend time with your employees when presented the opportunity. Spending small moments with employees provides a unique opportunity to inspire, reassure, motivate, and even give someone hope for their professional future. The higher your station in the company the greater your responsibility is to spend time with more junior employees.  
For more information on becoming a great boss and how to inspire your employees check out the Inc. article.

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Reward and Recognition- The Latest Trends

The Incentive Research Foundation released an executive briefing entitled 
2012 Trends in Rewards and Recognition, which shows emerging trends for 2012. Some of the top trends include:

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Keeping Meaning in Rewards

Rewarding employees can become trite and lose its meaning. Sometimes coming up with interesting ways to recognize exceptional employees like presenting a public reward or giving an innovative gift such as a gift card, instead of cash can make the reward more meaningful. Here are a few quick criteria for keeping meaning in your employee rewards program.

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