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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with an MBA from Babson College and a BS from University of Massachusetts Amherst, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Loyal Employees Add Growth, Profitability

Loyal employees who are invested in your organization can make the difference between hitting organizational financial and growth goals, and becoming stagnant and not profitable. When employees are not loyal, and are looking to leave it shows in their work and productivity. No company grew and prospered from a workforce itching to get out the door. Your employees are you organization's greatest asset, so use these tactics to keep them engaged and loyal to their employer.

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As Employment Improves, Employee Engagement Decreases

As the recession eases, and companies begin hiring again, there is optimism amongst organizations bringing in fresh faces and growing again. However, as we see employment numbers improve we see employee engagement steadily decreasing.

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Where is Gamification Going?

As gamification grows in the employee reward and incentive market, and across the marketing world in general it is important to look forward at where this growing trend is headed. There are all types of theories on where gamification is going, but either way one thing is for sure: gamification is here to stay.

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Why “Easy” Rewards Platforms Can Create Hard Decisions Later

Incentives and rewards platforms are often evaluated on one simple promise: make it easy. Easy to launch. Easy to distribute. Easy to manage. But in practice, “easy” at the start can quietly introduce complexity later, especially when programs grow, budgets increase, or leadership scrutiny intensifies.

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Smoking Cessation Incentives: A Strategy to Drive Behavior Change

Smoking cessation incentives are structured rewards—often financial or tangible—designed to encourage individuals to quit smoking by reinforcing key behaviors such as program participation, medication adherence, and sustained abstinence.

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A better way to buy gift cards in bulk

Register today for the Engage2Reward™ Gift Card Ordering Platform and get access to 400+ popular gift card brands, personalized customer service, and simple and secure ordering.

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