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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Combat Rising Automotive Costs with Gift Card Rewards

As we navigate through 2024, rising automotive maintenance and operation costs are becoming a significant concern for many Americans. While fuel prices remain a pressing issue, the broader impact of vehicle maintenance costs cannot be overlooked. Recent data from the U.S. Bureau of Labor Statistics indicates that automotive maintenance and repair costs have surged by 5.7% over the past year, adding to the financial burden on households. In response to this growing challenge, companies looking to reward and support their employees should consider offering AutoZone® and Jiffy Lube® gift cards.

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Engage Effectively by Knowing What Your Employees Want

In order to effectively use an employee rewards program you have to know what will drive your employees. Knowing what is most important to your workforce is critical in motivating them to reach their maximum potential. Here are a few key factors that could drive your employees. Find out what matters most to them, and plan your employee engagement and recognition accordingly.

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Bridging the Leadership Culture Gap: Addressing Disparity with Engagement Strategies

Gallup’s research highlights a notable gap in how company culture is experienced by leadership compared to managers and individual contributors. On average, there’s a 19-point disparity, with leadership often reporting stronger connections to organizational culture than those on the ground level. This divide can create misalignment, reduced engagement, and lower productivity among teams. To close this gap, companies must intentionally foster cultural alignment across all levels, using strategies that not only engage but resonate. One effective way to do this is through the strategic use of gift card incentives, which can reinforce engagement and cultural values from the top down.

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How Can HR Help Employees Develop Their Careers & Why It Matters

Career development isn’t just a nice-to-have, it’s a must-have. In today’s competitive job market, employees want more than a paycheck: they want growth, purpose, and a future. For HR leaders, this presents both a challenge and an opportunity. Get career development right, and you don’t just retain employees—you build a motivated, high-performing workforce.

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Renewed Importance of Employee Recognition

According to the 2012 Workforce Mood Tracker from Globoforce employee recognition programs are on the rise, and for many employees the presence of these programs can dictate their satisfaction with their employer. The statistics from this study are staggering, and further cement the importance of employee recognition programs as part of the investment employers make in their staff.

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