GiftCard Partners Blog

GCP has a standing presence in the corporate gift card buyer, loyalty rewards, Scrip, and retailer/merchant communities, and now we are expanding into a little less corporate attitude with our
Facebook page. Our new GiftCard Partners Facebook page offers non-corporate entities similar BULK gift card discounts that corporations have known about, and saved with, for years. Check out our Facebook post: The perfect gift for Teachers, PTAs, and PTOs … and it's no apple! Teachers, PTAs, and PTOs will love this for Teacher Appreciation Week and End of Year THANK-YOU’s. Check
GCP's Facebook page for ideas you can use to reward with gift cards, in bulk.

Loyalty360 brings us an interesting concept that loyalty programs are often misconstrued as the final parts of what should be considered the small pieces of their make-up, the points, rewards, and deals. In
Changing Times by Phil Rubin, CEO of rDialgoue speaks with us about what’s really important in loyalty: the building of one-on-one relationships with customers. Most retailers and merchants think of points as so central to their customer loyalty, yet Amazon doesn’t have a standard points program, yet they have one of the most loyal customers in the industry.
How does Amazon do it? And, what can you learn from brands that go beyond points and rewards to engender loyalty and trust? Check out loyalty360’s article
Changing Times and their 360 podcast.

As GCP continues to expand our portfolio of gift cards we offer to corporate health and wellness incentive programs; we are always happy to provide you with information that helps pave your way to a healthier and more productive workforce. The Change Agent Work Group published a comprehensive paper (a whopping 75 pages) called Employer Health Asset Management: A Roadmap for Improving the Health of Your Employees and Your Organization, which offers decision makers some great tools to meet the challenges of reducing healthcare costs for their organization. It includes rationale to:

American Express has taken a landmark step in their fight to oppose the New Jersey law that would allow the state to claim unused gift card balances after two years. A recent National Public Radio (NPR) broadcast discussed Amex’s gift card product pull from shelves, and also noted Blackhawk’s threat to pull their 3
^rd party gift and prepaid cards. InComm, the other major 3rd party gift card play is also planning to follow suit.
Listen to NPR's Morning Edition interview.