GiftCard Partners Blog

Getting paid faster used to be a perk. Now, it’s expected.

As digital wallets, peer-to-peer payments, and earned wage access (EWA) reshape how money moves, organizations are rethinking not just how they pay people, but why and when. Industry conversations around prepaid cards and instant payouts point to a clear shift: payroll is no longer just a back-office function. It’s a frontline experience that directly impacts satisfaction, retention, and participation.

The following infographic from
mashable.com shows how obesity, growing ever more prevalent in workplaces across the country, can cost your company valuable money and resources. Implementing health and wellness programs for employees using small incentives, such as gift cards to assist in living a healthy lifestyle, such as the
CVS/Pharmacy Select Card  or a GNC gift card can save your company money and keep your employees healthy, productive, and happy in their jobs. Check out the information below to help prevent obesity in your office.
 

Not seeing the response rate you're hoping for when it comes to your company’s news, emails and promotions? The answer could be as simple and as affordable as gift cards. If you feel like you’re pulling teeth to get people to interact or respond to your content then this small reward can go a long way in changing that. Purchasing gift cards in bulk saves you money and also guarantees you have enough plastic incentives for all your prospects, all year long. Gift cards are a perfect way to incentivize or reward future prospects for thinking twice before clicking that delete button and moving an inch to the right and clicking that golden 'subscribe' button; thus giving you the possibility of reaching a new audience. If you are reaching out to a relatively small audience then a $5 or $10 gift card to
CVS/pharmacy or
SUBWAY could be offered as an incentive to subscribe or give a referral. Not only are gift cards great for working within a tight budget but they also offer you the opportunity to grow your company's database and eventually capture leads & sales.

The Prepaid Expo tells us in the form of this infographic. We know our retailer and merchant gift card clients struggle with many of these challenges. There are additional challenges for those, like our clients, who are selling their prepaid products in the B2B market, and GCP supports and guides them through these challenges and those that will crop up. What % of these strategies and challenges are you dealing with?

In the travel and hospitality industry, loyalty programs have long relied on points to keep guests engaged. But as budgets tighten and competition heats up, a new approach is emerging — one that offers instant gratification.