GiftCard Partners Blog

Promo Marketing released an article this week that gave some insight into customer loyalty and the need for revolution. The simple, straight forward formula they offer does not necessarily lead you to the customer loyalty "pot of gold" but it's definitely a treasure map. Introducing, The 3 R's. Reward, Recognition, Relevance These three words should be constantly intertwined with the term customer loyalty, but how well are they being implemented? Maybe another ‘R’ word will catch your attention...Repetition. Reward, Recognition, Relevance The
Reward can be as simple as a Thank You. Thanking your customers for their loyalty to your brand or business is easy and inexpensive. Try giving them a discount, a chance to earn points, or rewarding the women in your office with a gift card to The Limited or the men in your office with a gift card to AutoZone.
Recognition is a way the show your customer that you appreciate them for choosing your brand or business when they could have just as easily gone to your competitor. Lastly,
Relevance is key. In a day in age that throws more information at customers than pick-up lines at a singles bar, you could be reaching a customer who is overwhelmed and exhausted; the last thought in their mind being to process your message. So, keep it relevant, put yourself in front of the eyes that want to see you. Don't try playing football at a baseball game. As hard as it might be to practice, quality is better than quantity in the case of customer loyalty. Remember the 3 R’s and it could put you on the track to success.
Read more on The Three ‘R’s to Successful Customer Loyalty, here.

Employers and employees alike are hit hard by their company’s limited funds. Keeping a motivated workforce doesn't have to drain your budget. And it doesn’t have to drain your time and energy either. If raises and bonuses are out of the question, employers are forced to get creative in order to keep motivation high, and to reward and recognize their employees. Forbes recent article titled, “5 Ways to Keep Your Employees Motivated Without Breaking the Bank,” outlines several ways for employers to implement creative ideas, that are also unique, and most importantly budget-friendly. One such idea is, have a ‘Boss Does Your Work’ promotion. This fun incentive works great in an office with a break room and bathrooms that employees are in charge of keeping clean. Consider offering employees the chance to have their managers take over these chores for the month, in turn for meeting specific goals. If you know your employees are looking for a little extra, gift cards to SUBWAY for a healthy lunch can work perfectly. Or, say ‘Thank You’ to them and their family with a night out to dinner with Boston Market or The Cheesecake Factory gift cards.
Discover more creative ideas for motivating employees without ‘Breaking the Bank’ by reading the full article here. Can you think of anymore?

As we navigate through 2024, rising automotive maintenance and operation costs are becoming a significant concern for many Americans. While fuel prices remain a pressing issue, the broader impact of vehicle maintenance costs cannot be overlooked. Recent data from the U.S. Bureau of Labor Statistics indicates that automotive maintenance and repair costs have surged by 5.7% over the past year, adding to the financial burden on households. In response to this growing challenge, companies looking to reward and support their employees should consider offering AutoZone^® and Jiffy Lube^® gift cards.

Getting paid faster used to be a perk. Now, it’s expected.

As digital wallets, peer-to-peer payments, and earned wage access (EWA) reshape how money moves, organizations are rethinking not just how they pay people, but why and when. Industry conversations around prepaid cards and instant payouts point to a clear shift: payroll is no longer just a back-office function. It’s a frontline experience that directly impacts satisfaction, retention, and participation.