GiftCard Partners Blog

The UK Gift Card & Voucher Association recently announced that the sales of vouchers and gift cards increased by 9% last quarter (Q2-12), while the gift card/voucher industry as a whole has grown 5%.
GiftCard Partners believes so deeply in the corporate use of gift cards as employee incentives, like health  and wellness program incentives and sales incentives, employee rewards, and customer loyalty tools, that a growing percentage of our staff is focused on selling gift cards in bulk to the corporate channel. GiftCard Partners recently launched
maxchoice international vouchers, which offer great options to reward employees with vouchers that are redeemable at more than 1,000 top retailers throughout Europe and leisure and service providers throughout Europe, Asia and Australia. maxchoice brings you options that allow your corporate incentive program the flexibility of choice:

Loking to learn how to bring wellness to your workplace, looking for the latest corporate health trends, or how to motivate and
reward your employees?
Check our this month’s Incentive and Wellness eNewsletter for the latest tips, trends, and research for how to make your workplace more efficient and productive. The incentive and wellness landscape is ever changing.
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When was the last time you really looked at your customer loyalty program? If it’s been a while—or if it’s something that only gets attention during the occasional Thursday meeting—it’s time for a refresh.

Promo Marketing released an article this week that gave some insight into customer loyalty and the need for revolution. The simple, straight forward formula they offer does not necessarily lead you to the customer loyalty "pot of gold" but it's definitely a treasure map. Introducing, The 3 R's. Reward, Recognition, Relevance These three words should be constantly intertwined with the term customer loyalty, but how well are they being implemented? Maybe another ‘R’ word will catch your attention...Repetition. Reward, Recognition, Relevance The
Reward can be as simple as a Thank You. Thanking your customers for their loyalty to your brand or business is easy and inexpensive. Try giving them a discount, a chance to earn points, or rewarding the women in your office with a gift card to The Limited or the men in your office with a gift card to AutoZone.
Recognition is a way the show your customer that you appreciate them for choosing your brand or business when they could have just as easily gone to your competitor. Lastly,
Relevance is key. In a day in age that throws more information at customers than pick-up lines at a singles bar, you could be reaching a customer who is overwhelmed and exhausted; the last thought in their mind being to process your message. So, keep it relevant, put yourself in front of the eyes that want to see you. Don't try playing football at a baseball game. As hard as it might be to practice, quality is better than quantity in the case of customer loyalty. Remember the 3 R’s and it could put you on the track to success.
Read more on The Three ‘R’s to Successful Customer Loyalty, here.