GiftCard Partners Blog

When was the last time you really looked at your customer loyalty program? If it’s been a while—or if it’s something that only gets attention during the occasional Thursday meeting—it’s time for a refresh.

In order to effectively use an employee rewards program you have to know what will drive your employees. Knowing what is most important to your workforce is critical in motivating them to reach their maximum potential. Here are a few key factors that could drive your employees. Find out what matters most to them, and plan your employee engagement and recognition accordingly.

Although safety programs are effective for cutting workplace injuries in all workplace environments; manufacturing is an optimal industry segment to promote workplace safety incentives. Workplace environments can be harsh and employee safety is a number one concern and constant initiative. Formal safety reward programs provide an important function to motivate employees to take proper safety precautions and adapt to the safer behaviors that your environment demands. If employees are motivated to take safety awareness seriously enough to reduce the likelihood of accidents, and the program is properly structured with measurement methods in place; the company will realize ROI in increased performance, and reduced healthcare insurance premiums. Following are a few examples of typical safety and workplace incentive programs that manufacturers employ:

In the travel and hospitality industry, loyalty programs have long relied on points to keep guests engaged. But as budgets tighten and competition heats up, a new approach is emerging — one that offers instant gratification.

For many brands, gift cards are still treated as a one-time transaction: a customer buys a card, it gets redeemed, and the interaction ends. But across the prepaid and stored-value industry, that model is changing. More consumers are not just redeeming gift cards — they are reloading them and using them repeatedly, turning what was once a simple gift into an ongoing payment and loyalty tool.