GiftCard Partners Blog

For many brands, gift cards are still treated as a one-time transaction: a customer buys a card, it gets redeemed, and the interaction ends. But across the prepaid and stored-value industry, that model is changing. More consumers are not just redeeming gift cards — they are reloading them and using them repeatedly, turning what was once a simple gift into an ongoing payment and loyalty tool.

For many employers, making the connection between “games” at work and increased productivity can be a tough leap to make. But evidence of the success of gamification increasingly piles up and now there are many corporate success trends we can point to. Yet, the term “gamification” and the motivation technique is becoming a cornerstone of corporate and employee incentive programs. Snowfly, an employee recognition and incentive company reports over 2,700,000 hits on Google for the term, over 150 million of their corporate performance games have been played, and they expect gamification to be a 2.8 billion dollar business by 2015.1 In
Snowfly’s 16 Key Findings for Success white paper, they tout that their workplace games have a 93% participant approval rate within incentive and employee performance programs, yet the national approval average for traditional programs hovers around 45%.2 Many more key discoveries and lessons learned can be found in the
white paper. In
Incentive Research Foundation’s (IRF) recent top trends webinar, they list gamification as #4 out of their
12 Trends in Rewards and Recognition for 2012. IRF white paper outlines Gartner Group’s prediction “that by 2015, half of all managed innovation processes will include game mechanics, and that by 2014, 70% of all the Global 2000 organizations will have at least one “gamified application” in place.3 The future seems quite bright for this innovative interactive method of motivating, incenting, and rewarding. Are you using such techniques yet? Sources: 1 & 2:
Gamification after Twelve Years and 150 Million Games: 16 Key Findings for Success 3:
IRF Trends &
Gartner’s report: Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes

Does your company work in the cloud? According to a new Elance Report the number of businesses seeking to hire online contractors doubled in 2011. 83% of the small businesses surveyed by Elance said they plan to hire up to half of their workforce as virtual in the next 12 months. GiftCard Partners was built on a virtual model and has been recognized for its ability to function in alternative ways, free of the constraints of a 9-5 office atmosphere. Here are Elance's predictions for the 10 most popular online jobs going forward

In today’s competitive job market, offering a paycheck alone isn’t enough to attract and retain top talent. Employees expect a well-rounded benefits package that supports their financial security, professional growth, and overall well-being.

Even when budgets are tight, appreciation doesn’t have to be. In fact, during periods of change or economic pressure, thoughtful recognition becomes even more essential to maintaining morale, trust, and team cohesion.