GiftCard Partners Blog

Effective employee leadership can be difficult for any management team, and leadership tactics can vary greatly based on the size of your organization and your company culture. However, some principles of effective employee leadership can be universal and really speak to the way you handle your organizational affairs from the perspective of your employees. Here are four tips to instill employee confidence through effective employee leadership.

Marketing has come a long way from the days when it relied heavily on intuition. Today, thanks to a wealth of consumer data available through online transactions, social media, loyalty programs, and real-time feedback, companies can develop data-backed marketing strategies. In fact, 90% of marketers say they rely on data to make decisions that improve customer journeys, increase retention, and drive revenue.

Employee development isn’t a luxury, it’s a necessity. Top performers now have more options than ever, so prioritizing employee growth can be the difference between a thriving workplace and constant turnover. Yet many organizations still treat development as an afterthought, focusing solely on onboarding or annual reviews instead of creating meaningful, ongoing opportunities to grow.

Employee retention is a hot topic in a job market where there’s no such thing as a “company man” anymore, and changing positions every 2 years has become the norm. For employers, employee retention should be a top priority for any HR staff because frankly, new employees are expensive. Between onboarding, training, manager’s time lost, break in team rhythm and potential costs of signing bonuses, relocation or travel and new employee socialization taking on new employees are expensive. Check out the infographic below for a full breakdown of why making employee retention a priority can help keep your organization in the black for the back half of the year. Employee rewards programs can often fall victim to budget cuts, or not get approved at all due to lack of executive buy-in. However, make smaller investments in employee rewards like gift cards or extra time off can actually provide ROI, not only in the saved cost of employee retention but also in increased productivity and further employee motivation across your entire workforce. Positioning employee rewards programs as promoting employee retention, and even the “lesser of two evils” can help any executive see the benefits of employee retention vs. employee on-boarding. Thanks to 
SHRM.org for this great infographic on the ROI of Employee Retention

The HR landscape is changing with the face of the American workforce. As baby boomers move into senior leadership roles and begin to retire, and millenials begin to represent a larger portion of today's working world employee needs become drastically different and the way employees learn and process also diversifies. Millenials and baby boomers do things differently. They think differently, they act differently, they are motivated by different things and human resources professionals are tasked with engaging employees at all levels. Employee empowerment is the new key to pleasing everyone and the key to successful employee engagement. Empowering employees to train each other, help each other through on-boarding processes creates a dynamic leadership structure that empowers employees and fosters employee engagement. Younger workers are looking for an environment where their voice can be heard, and more senior members of the workforce don't want to feel like they are "aging out."  By combining these two needs and creating and empowered employee leadership structure everyone can teach their strengths and learn their weaknesses with their peers, rather than within a rigid hierarchical power structure. The result is greater harmony and increased employee engagement. Rewarding employees for participating in this new-age peer-to-peer training program helps aid professional development and provides an opportunity to reward employees for giving of themselves for the greater good of the team. Rewarding employee engagement doesn't have to be a trip to Hawaii. It could be a gift card for a luxury item from Crutchfield, or a gift card for dinner out at The Cheesecake Factory, or for the shopaholic a gift card to a popular retailer like The Limited. Gift cards allow engaged employees to chose their ultimate reward as a "thank you" for giving back to the team.
For more information on employee engagement or collaboration through dynamic leadership check out this article from Forbes.