GiftCard Partners Blog

Wellness programs are almost a requirement of employers’ benefits packages these days. Health and wellness has become such a large component of employees’ lives that employers have gotten increasingly involved in. But how can you measure your wellness program success? Here are three tips to ensure you can execute and measure your wellness program successfully by focusing on outcomes, accountability, and return on initial investment.

For brands with a gift card program, third-party distribution is not just a retail placement tactic. It is a growth channel.

The top three challenges Human Resources departments across America face right now are employee turnover, employee engagement, and succession planning. All three present interesting challenges, but can be overcome if HR leaders take on the challenges with creative solutions. Let’s take a look at how HR departments can change their views on these issues to ease concerns in the new year. Consider these three New Year’s resolutions from your HR department in 2016:

Gift card programs have evolved from simple rewards into a core lever for driving engagement, influencing behavior, and improving program outcomes across industries. In fact, the global gift card market is projected to surpass $2.3 trillion by 2030, fueled by increasing demand for flexible, digital-first incentives.

High risk consumer touch points can be risky for retailers. Customers are gained and lost when high risk touch points are not taken advantage of and result in negative consumer experiences. What LoyaltyOne's new study shows is that high risk touch-points get even higher risk when certain demographic segments are at greater risk for negative brand interactions.