GiftCard Partners Blog

Most companies are now in the planning season for 2023, but uncertainty about the economy, continued labor shortages and stubborn inflation are posing unique challenges to planning and forecasting budgets. Given these challenges, initiatives like employee engagement may not seem like an executive-level priority, but the risks of continued high turnover, paired with high onboarding costs for new employees are far greater than the cost of a coordinated employee engagement program that helps retain key members of your team. 

As we head into 2021, employers are looking to turn the page on a tough year. However, the push for digital health and wellness programs is still prevalent and should be part of your 2021 plan. As many organizations remain remote, employees are missing out on health and wellness perks that were available while working in the office. It is important for employers to keep their employees motivated to stay healthy, especially through the winter months. 

Employee rewards and recognition programs are no longer “nice to have.” In 2026, they’re a core lever for engagement, retention, and performance—especially as organizations navigate hybrid work, tighter budgets, and rising expectations for personalization and impact.

If you’re investing in sales incentives, you want more than activity — you want measurable impact, motivated teams, and clear ROI.

Gaining customer loyalty is one of the most difficult metrics to hit in today’s omni-channel B2C market.

Businesses are making two sacrifices to build consumer loyalty: one is an investment in technology and the other is a slimming of profit margins to ensure customers feel like they’re getting a bargain.