GiftCard Partners Blog

There has been a recent movement in the fashion industry to embrace diverse body types, especially when it comes to ad campaigns. Recently, Lane Bryant released the #ImNoAngel campaign, in what many say is in response to a Victoria’s Secret ad campaign that featured one very specific body type. The #ImNoAngel campaign invites the world to celebrate women of all shapes and sizes by redefining society's traditional notion of sexy with a powerful core message: ALL women are sexy.

Employee development is an important responsibility for both employees and employers.  Good managers continuously prepare their employees for future leadership roles.  Doing so increases employee engagement and productivity and makes employee transition into leadership roles as seamless as possible. Here are three helpful strategies that are vital to developing employee leadership skills:

For the 18^th time, Whole Foods Market was recently listed as one of Fortune’s 2015 “100 Best Companies to Work for”. Coming in at #55, this honor demonstrates a high level of trust between employees and management.

Consumer touch points can be risky for retailers. Customers are gained and lost when high-risk touch points are not taken advantage of and can result in negative consumer experiences.
LoyaltyOne's new study shows that high risk touch points get even riskier with certain demographic segments. One such example are return policies, they can be some of the most sensitive interactions brands face with consumers. While a smooth return policy, especially for gifts, may seem like smooth sailing  internally, it can make or break customer relationships. For consumers coming in to return a gift, retailers have the opportunity to acquire a new customer that may have never known about the brand. The opportunity here allows brands to build a relationship with a new consumer and create a lifelong revenue stream. At the same time brands have the opportunity to turn someone away who wasn't a customer and now will never be. Closing a consumer off to your brand forever because they had no loyalty to begin with and were met with a bad first experience. This high-risk high-reward interaction should be strongly considered for your business before being implemented, given the high stakes. Many retailers focus on female demographics as they tend to be the heaviest shoppers. However, in this case it’s really the men retailers need to worry about. According to the
 LoyaltyOne survey:

High risk consumer touch points can be risky for retailers. Customers are gained and lost when high risk touch points are not taken advantage of and result in negative consumer experiences. What LoyaltyOne's new study shows is that high risk touch-points get even higher risk when certain demographic segments are at greater risk for negative brand interactions.