GiftCard Partners Blog

Employee loyalty is challenging right now; unemployment rates are low and companies have to be more competitive than ever to retain employees and to build loyalty.

The race to keep employees engaged has never been tougher, and organizations that rely only on cash bonuses are leaving real value on the table. Extra pay is appreciated, but it blends quickly into bills and everyday expenses. Non-cash rewards such as gift cards, experiences, and lifestyle perks stand out because they create emotional impact and memorable recognition. In a workforce where only 32% of employees report feeling engaged (5), recognition strategies built on experiences rather than transactions are essential for driving performance and loyalty. 

Employee experience represents an employee’s interaction with their company from the moment they set foot in the office once hired, until the day they walk out the door for the last time.

When we talk about motivating employees, most people immediately think of promotions and cash bonuses. And sure, those have their place. But they're not sustainable motivators for everyday performance or long-term engagement.

Recent corporate tax cuts are beginning to take effect for organizations of all sizes, leaving companies to face a big question: what to do with the extra money? Employee engagement, through incentives and rewards are a great area to invest in, given the impact they can have on company morale, employee happiness and overall employee retention rates.