GiftCard Partners Blog

Creating a thriving workplace culture starts with one essential ingredient: employee recognition. Studies show that companies with robust employee recognition strategies experience stronger engagement, reduced turnover, and increased productivity. Recognizing employees doesn’t just boost morale—it drives business success.

If you're looking for a way to inspire your workers, motivate them, and get more out of your team, we have one big tip for you: stop thinking of them as 'employees.' Instead, start thinking of them as people. They're not interchangeable parts that you can tweak and change to get more work out of—they're living, breathing, working people with personalities, priorities, and passions.

Gift cards have become a versatile and appreciated choice for holiday gifting in the workplace. They provide a hassle-free way to say thank you and can cater to diverse preferences. Here are five innovative ways to use gift cards in your workplace during the holidays, benefiting employees, customers, co-workers, and even your company's philanthropic efforts.

Employee incentives have come a long way from plaques and pizza parties. In 2026, employees want meaningful recognition at work: rewards that show appreciation, build motivation, and align with their personal values.

The
Retail Gift Card Association recently released a study of 1,000 consumer opinions surrounding gift cards, how they are used, how they are gifted to others, and how consumers view them overall. While consumers are still practical about how they spend the balance, with only 30.6% indicating they would use the balance for a "slurge" purchase, consumers use gift cards and covet receiving them. Here are some of the most compelling facts from the
RGCA survey.