GiftCard Partners Blog

As we approach 2026, the new year presents an exceptional opportunity: employees feel renewed, ready to adopt fresh habits, embrace new goals and take on new challenges. It’s also a pivotal moment in many organizations’ fiscal calendars to help teams start strong and set up a year of success.

As much of the U.S. gets back to a “new normal” with the COVID-19 pandemic waning, many businesses that require either low-wage, hourly, or exclusively in-person workforces are still finding themselves short-staffed. These sectors of the American workforce are critical to the healing of the economy and for getting individual businesses back to operating at pre-pandemic levels. 

The debate over office vs. dispersed workforce is a hot topic for any industry that can support a permanent remote workforce. Many companies are deciding to keep remote workers due to the effectiveness in productivity as well as reduced costs. Others are turning to a hybrid model, mixing in-person work days (that are either mandatory or at the discretion of individuals or teams) with remote office days. While working from anywhere has benefits for both employers and employees, it also represents a huge shift in how Americans work. That shift happened in an instant at the beginning of the pandemic as a matter of necessity and now companies are more carefully considering how they want their employees to work.  

Personal finance is ranked as a leading cause of employee stress in the United States each year. Neighborhood Trust Financial Partners found that nearly 50% of U.S. employees suffer from financial stress and The American Psychological Association conducted a study that concluded 72% of Americans have stressed over money at least once in the past month.

For most organizations, healthcare remains one of the largest and fastest-rising benefit expenses. And the challenge is only growing.